Durham AppHaus

WillowTree + SAP

WillowTree’s Durham location is proud to be the newest member of the SAP AppHaus network—a group of only 13 official partner co-innovation spaces around the globe where customers, SAP, and end-users collaboratively work on projects applying a human-centered innovation approach to solve business challenges.

The Durham AppHaus is located in the historic Golden Belt Campus, a renovated warehouse complex with lots of open space, neighboring art galleries, and microbreweries.

Just a short walk from downtown, the 40,000 square foot, award-winning office loft is meticulously designed to inspire collaboration and innovation.

WillowTree’s co-creative approach removes the guesswork from innovation by focusing on authentic user needs. Through rapid build-measure-learn cycles, the WillowTree Design Thinking team leads clients and their customers through rounds of generative and evaluative design research. Because our team of mobile and web engineers sit in the driver seat with our creative team, “realism” does not confine design, but takes root in every concept.

– Nate Wootten, Director of Product Innovation at WillowTree

Innovation engagements with WillowTree and SAP—from single day workshops to multi-week sprints— guide stakeholders through user-centered concept generation activities.

These workshops are great at getting stakeholders on the same page and framing the problem space the team wants to enhance. 

Business Goals

Proto-Personas

User Journey Map

Solution Board

Our week-long innovation sprint is designed to generate new ideas grounded in authentic customer needs. This engagement will guide clients through a week-long journey where new ideas are rapidly generated and evaluated with users.

Business Goals Workshop

User-centered Problem Exploration

Generative User Research (1:1 Interviews, Day in the Life Workshops, Task Analyses)

Feature Generation Workshops, rapid sketching and wireframing

Qualitative concept testing

A polished playbook / presentation that contains the following:

Business Goals

Proto-Personas and User Journey Map - updated with findings from Empathy Day

Solution Board

Qualitative User Feedback on Concepts

Final Concepts Refined - told through storytelling and mockups

Next steps (typically to recommend another proceeding to design)

Our multi-week innovation and strategy engagement relies more heavily on quantitative research methods which result in the highest degree of stakeholder confidence.

Business Goals Workshop

User-centered Problem Exploration

Generative User Research (1:1 Interviews, Day in the Life Workshops, Task Analyses)

Feature Generation Workshops, rapid sketching and wireframing

Evaluative Research (feature prioritization or Rapid and Iterative Testing and Evaluation techniques)

A polished playbook / presentation that contains the following:

Business Goals

Proto-Personas and User Journey Map - updated with findings from Empathy Day

Solution Board

Qualitative User Feedback on Concepts

Concept Test Results

Final Concepts Refined - told through storytelling and mockups

Next steps (typically to recommend another proceeding to design)

In most companies, ideas are not the problem. Moving from idea to execution, however, can be challenging. An AppHaus engagement with WillowTree helps companies apply a structured process to innovation, turning ideas into actionable concepts in a matter of days.

Fill out the form and a member of our team will be in touch to discuss a customized engagement plan to meet the specific needs of your team.

© WillowTree, LLC 2021

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